Finding products to sell is the least of your concerns when it comes to Affiliate Marketing, and I mean that with all sincerity. What you actually want to find first are buyers. Where there are buyers – you will find solid products to market.
In my experience there are two types of buyers that are the best to target: desperate buyers and passionate buyers.
Desperate Buyers: These are people that have to find a solution to their problem right now – not later. People needing pay day loans, nearing bankruptcy, unemployed, etc. fall into this category.
Passionate Buyers: These are people who are fans, collectors, or just plain crazy shoppers. They tend to keep up their buying habits despite the state of the economy.
Where do you find the buyers? You have to dial in to the shifts in the market. Here are some of my favorite places:
- The Today Show. If you dont know this already, this show is 5% news and 95% product placement. What are they pushing? It could be the next hot market.
- Watch Commercials. Yes, you heard that right. Set your DVR and just watch the commercials. Keep track in your business journal the markets that are being promoted the most.
- Wired Magazine. Subscription is just $10 per year and nearly every hot market is covered in Wired before it hits.
- Even though I cant stand her, whatever Oprah discusses, takes off.
- eBay Pulse. I have been using this for years and drilling down you can a specific product that is red hot.
- Amazon Best Selling Books. Best selling books in certain markets can help move product or increase sales in services.
- Amazon Movers & Shakers. See what is hot right now on Amazon – in any category.
ClickBank Marketplace. Drill down in 9 categories to help find areas which are hot – even in a down economy.
How to Setup Your Affiliate Machine
My main affiliate sites consist of two main pages: A Squeeze Page and Product Page. Let me go through the process in some detail.
1. Web Hosting
This is an area that you cant get cheap with. If you really want to do this full-time, or take your business to the next level, you have to have a dedicated server. I personally have 8 and the best one hands down is Liquid Web.
Why a dedicated server? Control. This is your business and you want to control every aspect of it. Virtual hosting may be cheaper, but chances are, you will share an IP address with dozens or hundreds of other domains. That isnt smart business.
You also need to get an admin too – which run about $99.00 a month. I use Easy Server Management.
Do not – I repeat – do not cut corners on hosting.
2. Domain Name
Keyword Stuffing a domain name may have worked years ago, but it isnt effective anymore. You want to go after a domain which can be branded. If you are going to use hyphens, make it a rule to use three MAXIMUM. Also, check your domain for unsuspecting words, as your domain can be flagged as adult content, even when it isnt.
For domain registration, I use GoDaddy.
3. Web-page Editor
In my view, you have two choices. Dreamweaver or WordPress. Can you use both? Sure. I do. For static pages, I use Dreamweaver, for dynamic sites and blogs, I use WordPress. I find it really easy.
4. Get a reliable Autoresponder System
I view this the same way I do web hosting, dont get cheap here, youll regret it later as switching autoresponder systems isnt like switching hosting companies. You just cant take your list with you to the new service. You have to make your list re opt-in which no one likes to do.
So start out right the first time. Ive been using 1AutomationWiz since 2005 and swear by it. They also have an email server, shopping cart and affiliate program that works seamlessly with their autoresponder system.
5. Build your Squeeze Page
To get ideas on how to layout your squeeze page, which is essentially getting the prospects name and email address, go through my Kitchen Table Copy technique in the Downloads area.
Now, one method I love to do is get their name and email address, subcribe them to my autoresponder list, send them an autoresponder with the information they requested, but then the thank you page redirects to the merchants site with my affiliate ID. So essentially, instead of sending them there direct, I get their name and email address so I can continue to follow-up with them.
That method alone can double your income.
Or you can do the more traditional method, where you give away information either as a PDF or as an autoresponder drip system. While I used to be a big fan of giving away content, Im not any longer. My testing shows that people who subscribe to free content are generally poor converters. However, those who make a small purchase initially, are far more likely to buy something bigger.
If you do want to give away a report, it doenst take long to do research, but take my advise and actually write your own content. It doesnt pay to steal someone elses. Can you use content from other sources for ideas? Of course. But to just take content that doesnt belong to you and pass it off as your own isnt a good option.
6. Build Your Product Page
What about a Download Page? No. Thats the wrong approach. Your autoresponder system should handle this for you. 1AutomationWiz has a Digital Download option which is ultra slick. I would highly recommend it.
You product page will give more information about the product you are trying to promote – and this page is only created if you dont automatically send them to the merchants page as discussed in the previous step.
I like to ad AdSense to the page and have it at the top of the page. This does, of course, depend on the payout of the CPA/Affiliate offer. For example, if I know that I average between $1.80 and $3.60 per click on AdSense, but I make $25.00 per sale on the offer, I need to figure out my revenue per click on the offer side.
Doing this is rather simple. I just figure out my conversion ratio so lets say for every 15 prospects I send to the merchants page one purchases. Thats 1/15, or $1.67 revenue per click. By comparing the revenue per click with AdSense, you will see that clearly you will earn more with AdSense, thus, you should have it above your CPA/Affiliate offer.
Make sense?
If it was the other way around and you earned more with the CPA offer, you would place the AdSense below the offer. Pretty straight forward.
Regardless, in my testing, having AdSense on the page increases revenue – pure and simple. But always test, as each market and each product will vary.
That is how I set up my pages, now youre ready to drive traffic.