SeoBlackhat.co.uk

Search Engine Cheat Sheet Posted

The Search Engine Cheat Sheet which was originally posted in the On-Page Factors eBook is now posted in the Tutorial section and it has been updated.

There were a few updated changes, here they are:

The displayed characters each engine accepts changed:

Google increased one character from 65 to 66. Here is an example of the new longer Title tag:

Yahoo! is currently 71 characters as evidenced by this example:

Microsofts Live.com shows 70 characters:

What does this mean? Basically that you have one extra character to play with when creating your Title tags. I just posted the information from Live and Yahoo! to show how the other two engines are currently behaving, but Google is still your main focal point. Since they are the lowest, you target that number.

Why?

The testing numbers are stil accurate. Titles which have ellipses (the three dots at the end) have a lower click through rate than Titles which do not.

Finally I have got my finger out of my arse, and installed the cookie stuffing script

I have had alot of people asking about Forums and VIP service So once again here we go. I have alot to add and to update.

The VIP service will get access to tools not seen in the SEO Community, and alot of quality Info ect..

People wanting to Buy VIP status can go here: BUY VIP or Just click the bottom banner on the blog. Payments can be made through paypal, wire, cheque and Credit Cards via Plimus.

Previous Followers & Members Contact me for Discounts

Also the Cookie Stuffing Script is Complete, which can enable forum stuffing , Image stuffing, SWF Stuffing & Fake the referrer , plus live statistics all with front end and backend login. Possible the best Cookie Stuffing script made to date.

I know that if I was to post the exact profitable targets I’m seeing on the exact most profitable relevant offers, dozens of members here would rush to insert the campaign into their CPV accounts and end up fighting each other out of the market, including me, so that doesn’t help anyone.

What I will do is help you understand more about profitable CPV campaigns by exposing certain kinds of targets matched with certain types of offers based on my own personal campaigns which if you apply, you’d be hard pressed not to earn a nice ROI.

For the first example in this series, I’m going to introduce you to a very successful category of targets I’m currently seeing great results from.

One type of offer that’s always done pretty well for me over the last few years is the offer that’s aimed at the college student. Loans, loan consolidation, earn your degree online, student friendly credit cards, etc. Even cash advance loans continue to do very well for me to that audience.

Naturally I had to ask myself where would be a great place to snipe the traffic of both prospective and current college students? Official college websites make sense, doesn’t take a rocket scientist.

That of course led me to do a search hoping to find an online listing of every US college in operation today. Two seconds later I found http://www.utexas.edu/world/univ/alpha/

Well that was easy.

From there I scraped every URL into a text file and loaded them right up into my CPV accounts to begin rotating in relevant and even loosely relevant offers.

Let’s just say that a number of the targets on this list perform extremely well and a number of others while not generating a fortune, are still profitable and continue to spit more back at me than my spend every month.

As with anything, you must track your performing targets, so place your CPV networks pixel(s) with the offer or use the Pixel Cloak tool, you must also rotate offers, not just different offers, but the same type of offer, not just the same type of offer but if available the EXACT same offer on different networks.

That is CPA 101 stuff that I’ve said 1000 times and will say thousands more times because there’s always a handful of people that do it all fucked up and start whining they didn’t make any money.

If 3 networks have the exact same offer I can guaran-fucking-tee you that one will always convert higher than the other two, I won’t repeat myself and explain all the reasons why that is, what’s important is that if the offer is performing for you and is available on multiple networks, test as many of those as you can to see if there are conversion differences.

Half the time, the network that’s paying a little bit less on the offer will convert far better resulting in more commissions overall, and the network paying higher will convert shitty.

Rotate Rotate Rotate, then ROTATE some more. This is where most people fail with CPV advertising and just advertising in general, most traffic does not just suck like many like to say when they haven’t turned a profit.

A lot of times it’s the offer that sucks, or the way the offer is presented that sucks, or you that sucks. CPV’s greatness lies in it’s low costs and self serve atmosphere to fit any budget.

Just about everyone can afford to run thousands and thousands of impressions with it, do not waste them driving them to just one or two offers and refreshing the screen like a moron hoping for a conversion to come as your budget continues to spend down to zero.

I’m keeping this stuff short and sweet, it does not take a novel to explain effective strategies to make a lot of profit each day.

Let’s recap. I have told you in a nutshell that I’m seeing great profit running CPV traffic from multiple networks targeting thousands of US college websites. I have told you the types of offers that I am rotating to this traffic to find the best converters. If you look below, I have also provided you every URL so that you can just copy and paste it into your campaigns and start doing some tests.

What else can I do to help short of handing you my exact campaigns which aint gonna happen? Well if you are going to run this, I’ll pull whatever offers you need and host them on Elite ROI with a weekly payment option to help you scale up when you find some good targets, aka I’ll front the cash out of my own pocket so you can keep buying traffic.

Here’s a little secret of mine that it seems no affiliate marketers have figured out yet to get cheap, laser targeted PPC traffic to their health and beauty related CPA offers.

While the traffic isn’t massive by any means, I’m earning a great EPC and I for one will never turn my nose up at any traffic that converts for me even if the scaling potential isn’t huge.

A lot of people like to talk a big game about only focusing on traffic they can scale heavy but if you can set up something once that can bring in profits every month, how much sense does it make to ignore it?

The source is comparison shopping engines like Nextag, Pricegrabber, Shopping.com and so on.

Most comparison shopping engines offer a cost per click platform, you set your product, your keywords and the highest amount you are willing to pay for a click just like any other mainstream CPC program.

Offer selection really isn’t that complicated unless you decide to make it that way, which sadly most do.

As I discussed in URL Rotator = Cash, there is no need to spend endless hours sweating over what offer to run, you can simply rotate dozens of similar offers to the traffic you buy, or already have coming in.

Even with a handy tool like a rotator, you really need a foundation to build upon, and that’s why, when I began my CPA career I decided to be incredibly stubborn when it came to making an offer work.

When dealing with an affiliate network (a good one, like Azoogle or Hydra), half your work is already done for you. One phone call, email, or even instant message to your affiliate manager will reveal to you what the top converting offers on the network are at the moment, and just as important (and often overlooked by novices) on what traffic source they are doing these big numbers on(search, email, banner, etc). I’ve found that most affiliate managers don’t have either the sense or work ethic to explain what the main traffic source is unless you ask specifically, and if an offer that’s number 1 on the network is getting all it’s conversions from email, and you are not an emailer, that’s not going to help you very much is it? You want to promote offers converting well on traffic that you, even as a newcomer have access to.

The mindset needed when it comes to this game is not unlike how Tom Brady views football: If someone else can do it, I can do it better, simply because I refuse not to do it better, and I’m willing to make it my life in order to get there.

If other affiliates are pulling in cash on an offer, then there is absolutely no reason that I cannot figure out how to do the same, and that is exactly the state of mind that you need to adopt if you plan to be successful.

What I’d like you to do tomorrow (or today if you are reading this during business hours) is call your affiliate manager at the top affiliate network you have an account with and ask them to recommend an offer that is converting like crazy, and preferably accepts all traffic sources (contextual, search, banner, email).

When starting out, it’s really best to choose an offer that accepts all traffic sources so that you can try multiple promotion methods without having the added burden of getting sneaky.

Whatever this offer is, I want you to commit to promoting it until you turn it profitable, and I want you to commit to not promoting any other offers unless they are already profitable for you and require no additional time or thought.

If you really want to learn CPA marketing, this, in my opinion is best way to do it for many reasons.

For a lot of you, the reason you aren’t getting anywhere is because you have too many options. Internet marketing is one of the few things you can do 12 hours a day and never get anywhere, and why so many people give up.

If you were learning to shoot a basketball, there’s little more for you to do than shoot the ball at the hoop over and over again and pretty quickly you start getting better.

Many of you have been treating learning internet marketing like learning every single sport in the world at the exact same time.

You’re shooting hoops for three minutes, swinging at baseballs for five, putting for ten, shooting pucks for seven and kicking a soccer ball for four. It’s really not that hard to figure out why you suck at all of it and aren’t getting any better

So I want you to commit to one proven offer. I want you to commit to making it profitable if it takes three days, three weeks, or three months, but what I will promise you is that you WILL make it profitable if you commit and what you will learn will be invaluable.

I am going to do the same and show you step by step how I test it over and over in dozens of different places and using potentially thousands of keywords and URL’s.

I’m not going to use sites I already have in my files as winners to advertise on for certain niches or look at any of my conversion data, I’m going to pretend I don’t have any of that so that you guys will see how it really starts and how you build all of that for yourself.

I’m going to do PPC, PPV, Banner Campaigns, and I may even rent an email list if needed. The main benefit of me doing this is not only that you see it live over the next few weeks, but more than likely accelerated because I probably have a lot more money to spend on this than many of you do right now, however you’ll get to see what happens if when you continue to spend money testing.

Tommorrow i’ll have my offer and I’ll reveal it here as I get ready to start testing it. I may hate it, it may not be the best offer to promote right now, it may be something I would normally never even consider running, but I’m going to commit to it no matter what it is and I will find traffic that works for it.

The journey of finding that traffic and logging the results is where the gold is, and hopefully I can help a fair amount of you gain a better understanding of how it’s done.

As if we don’t deal with enough bullshit on a daily basis, the hands down most infuriating thing a CPA publisher can go through is of course being dicked around or stiffed on a payment.

Unfortunately, unless you are what’s commonly referred to as a Tier 1 publisher who is driving a minimum of a few thousand dollars a week to a network, you have a very good chance of facing this situation at least a few times during the development of your career.

Networks and merchants make a lot of money screwing over their small time publishers, I don’t think that’s a secret to many anymore, and the main reason I setup my own to work with my top performing offers privately.

Sadly even going direct to the merchant produces the same issue, I don’t know of any publisher who hasn’t been unjustly screwed out of a payment at least once.

You sort of have to come to terms with the fact that you are working in an industry who’s main goal is to make as much money off of your hard work as possible while paying you the least possible, which is of course not unlike any other industry.

The good news is that the few who know how to fight back, almost never have an issue collecting their money.

For a couple of years now, I’ve been discussing openly that a solid letter from a lawyer does wonders for getting paid even if you did in fact break terms of service.

The funny thing about terms of service for CPA networks is that it’s sort of like the tax code, you basically can’t not break it in at least some small way even if unintentional, and if they want to get you, they can generally find a way to do it.

Forget blackhat traffic, fraud, or using an unapproved traffic source like Craigslist or Myspace, if you read the fine print you agree to at sign up you are essentially saying it’s ok to steal your money any time they want, without any reason, what a great business model….for them.

Oh what? You mean you don’t want to expose your entire system that you spent thousands of dollars and hundreds of hours perfecting to deliver leads? Well too fucking bad, because you can have your payment withheld just based on that.

They can tell you your account produced a high level of fraud leads, of course they don’t need to prove that, give you any of the lead information that was passed or even the chance to prove otherwise.

And of course there’s the fly by night networks and merchants that never had any intention on paying you in the first place.

The good news for you is that most publishers just crawl under a rock, maybe they’ll post on a forum like WickedFire that they got screwed over, whine for a few days and that’s basically it.

One of the best things you can do for yourself as an affiliate which is seldom talked about and never explained is going direct.

Going direct simply means you are dealing directly with the merchant aka company that owns a specific offer.

There are few exceptions to the rule that it’s always in your best interest to cut out the middle man in just about anything you do.

A middle man is only of benefit when they have a specialized skill that is valuable in whatever process you are participating in.

A quick example might be a real estate agent, typically they make finding you a new property or selling a property you already have much easier in which case it is worth paying their fee for that skillset which you do not posses.

When it comes to internet marketing the general population has been groomed to think that a middle man is necessary in just about everything you do online from buying traffic, to driving traffic, to selling traffic.

This really couldn’t be further from the truth.

In the end, each of you have to weigh the pros and cons of going direct or continuing to rely on middle men, but let’s take a quick look at what a CPA network really has to offer you in most cases:

1. Tons of offers to choose from. Ok, it’s pretty convenient to have a buffet of options right at your fingertips, you can test any offer as quick as you can drive clicks, everything is right there for you.
   
2. Consolidated payments. One check, one bank wire or one PayPal payment regardless if you made money with 100 different offers. No real accounts receivable to worry about on your end and therefore no need to chase dozens of advertisers for your money each week.
   
3. Statistics. What better information is there than what’s hot based on what hundreds or thousands of other affiliates are running with great success through the same traffic channels you plan to utilize.

I guess we could also add things like hot affiliate managers and open bar at affiliate summit parties but let’s stick to the basics.

Getting a good Quality Score in AdWords is always the push, right? Well, a few things could be tanking your Quality Score.

Sarah, from the Google AdWords team posted three tips and I wanted to add my commentary as well. Shes nails it by stating often the poor keywords in our accounts will cause the rest of our keywords to perform not as well. And the biggest issue are those low traffic keywords in the search network.

Start Small. The knee jerk reaction is to throw a million keywords at the wall and see what sticks. The problem with this is that it is hard to manage this many keywords. A keyword may have terrible performance, but it gets lost in the crowd and you may never notice. Its fine to use the throw and stick method, but I like to throw small batches of keywords at the wall so I can carefully monitor their performance.

: This goes along with Dan Thies Triangularation Approach that he did for AdWords last year. Throwing stuff at the wall and seeing what sticks may work for organic search with auto-created pages, but not for AdWords. Too many groups and keywords leads you down the path of I have no idea how my campaign is succeeding or failing.

How I make at least $500 every
day

This guide must not be produced, reproduced, copied or passed on without the prior
consent of the author.
There is no guarantee on how much money you will make with the claims laid out in this
guide.
Intro
In this guide I will share all my techniques and secrets that I have applied and used to
generate thousands of dollars with whitehat and blackhat techniques. These methods are
not rehearsed methods but methods that I have used myself and that work. I will also go
into some great detail on the best Affiliate Networks to join and how to get approved with
Affiliate Networks.
This is going to be a complete step-by-step blueprint on CPA Marketing and after finishing
this guide you will make money so fast you will end up thanking me. But if you do not want
to take action Quit now.
So, now that I have your undivided attention,
What is CPA Marketing?
CPA is an acronym for cost-per-action and represents an online advertising payment
model in which payment are based only on qualifying actions such as sales,registrations,
leads, downloads, form submissions.
This is quite an important section so please pay attention. This is where people tend to get
confused and ask a lot of questions.
CPA Affiliate Marketing companies are those huge millionaire marketing companies which
you guys are going to join. These companies act as the middle man and in turn pay you to
generate leads for their clients.
There are lots of CPA affiliate marketing companies and personally I am a member of
several networks just in case one day I wake up and find myself banned for no apparent
reason.
So its best you spread your wings and join right now.
Here are the ones I highly recommend:
Copeac
AzoogleAds
Maxbounty
CPA Empire
Hydra Network
NeverBlueAds

Research from a company called Enquiro found that there is a significant amount of confusion with Internet users over the difference between sponsored links and natural (organic) search results. The results of the study are as follows:

• 77% of the participants when asked to conduct product research chose an organic (natural) search result listing over a paid result
• When switching to purchase mode 67% of participants chose a natural listing over the paid listings
• Google users: 85% chose a natural result
• Google users have the lowest rate of confusion and tended to be more internet savvy
• 42% of non-Google results (Yahoo! and MSN) chose a sponsored link over an organic result
• Conversion ratios are 25% higher than paid search results according to a study released by Marketing Sherpa
• According to the Nielsen/Net Ratings in March 2005: Google – 47%; Yahoo! – 20.9%; MSN – 13.6%
• If you only focus on Google you are missing out on 53% of the market
• 58% of Google users also do cross-searching on Yahoo! or MSN
• What happens if a potential customer sees your site on Google but youre are not listed with Yahoo! or MSN when they search there? What if they see your paid listing in Google, but view it as less than relevant? If you are found across multiple engines, your credibility and relevancy immediately receives a boost.
• Males are more likely to be loyal to one search engine (Google) than females (Google, Yahoo!, MSN)
• Males prefer Google
• Females prefer MSN
• A trusted site with UNBIASED information with the natural search was the strongest preference across all users
• The more educated the user, the higher percentage of use of Google
• Target Google with technology/high end products

What This Means To You

Both paid and Organic campaigns are vital to your project. You cant ignore one, you must do both to get solid coverage. If you have a client who only wants to do paid search and not invest in an organic search campaign, this information should show them why they need organic search as they are missing on 70% of the clicks.