As many of you know, Im a big fan of Michael Campbell, and his advice has helped me get to where I am today in the field. He recently posted an incredible article regarding Your Most Important Asset. He and I have many of the same ideals and especially when it comes to marketing lists.
The statements of the money is in the list are just not true. I have been stating for years it is relationships which drive your business – and having the RIGHT relationships is often what separates the successful ones with the not so successful ones.
Michael states Treat every subscriber as a friend. Follow a tell dont sell model. Try to help as many people as possible. And above all, listen to what your readers tell you. Thats how you build a strong and loyal following.
This is how the SEO Revolution was built, and it is a path I will continue to follow. Therefore, I am about to get a ton of criticism from my colleagues by releasing the following information to you instead of holding a summit, a workshop, a symposium, or whatever they are calling them these days and charging $15,000.00 a head to hear the idea.
For those of you who know me personally, you know that in 2004 I suffered a mild heart attack. I was only in my 30s and the doctors all concluded that it was caused by stress. Lots of stress.
Stress sucks.
I had some hard decisions to make – and the hardest was what to do about my biggest stress. My clients. I did the unthinkable at the time. I fired them. All of them. I put all of my focus purely on affiliate marketing. My friends and family thought I was crazy. My doctor says I now have the heart of a 20 year old.
That is news that I like to hear.
So, why am I telling you this? It is the background to what I am about to share with you. Just imagine that the two of us are chatting at a local coffee shop and I am about to share with you my former plan of dominance. No strings attached. No up-sell. No tricks. If there is one thing that you know about me with the SEO Revolution, is that it isnt a mine field of up-sells. I tell it like it is.
Seriously, I am going to share with you how I dominated the Local Search market, and drove my income through the roof. Im not doing this anymore, so there is no reason to keep it to myself. I just ask that you dont share it outside of the SEO Revolution so the system stays effective. Because it is VERY effective.
I was planning on doing it again as my health is back, but just starting the planning of it brought back chest pains. So that ended that idea. I guess my wife is right I dont play well with others – I cant have clients. And thats a good thing for me. What is good for you is you get my Blueprint of success.
You can choose to do this on the same scale, or a smaller scale. While I will give some detail, it is up to you to connect the dots. I guarantee you that after you read this; you will never look at online marketing the same way.
- Find a great market. If you dont know how to do this, learn.
- Pinpoint a hot local area for the market that you chose. It does NOT have to be your local city. You want the best possible location for your market.
- Write out your pitch. Practice it until you can do it perfectly. Practice it into a tape recorder. Listen to it. Make adjustments, and keep practicing. It should be silky smooth so you can deliver it in three minutes or less. Make it short, and to the point. Then you are going to do three more versions, 30 seconds (for the elevator), 60 seconds (at a party) and 90 seconds (shortened phone intro).
