Google AdWords Advice – Low Traffic Keywords
Getting a good Quality Score in AdWords is always the push, right? Well, a few things could be tanking your Quality Score.
Sarah, from the Google AdWords team posted three tips and I wanted to add my commentary as well. Shes nails it by stating often the poor keywords in our accounts will cause the rest of our keywords to perform not as well. And the biggest issue are those low traffic keywords in the search network.
Start Small. The knee jerk reaction is to throw a million keywords at the wall and see what sticks. The problem with this is that it is hard to manage this many keywords. A keyword may have terrible performance, but it gets lost in the crowd and you may never notice. Its fine to use the throw and stick method, but I like to throw small batches of keywords at the wall so I can carefully monitor their performance.
: This goes along with Dan Thies Triangularation Approach that he did for AdWords last year. Throwing stuff at the wall and seeing what sticks may work for organic search with auto-created pages, but not for AdWords. Too many groups and keywords leads you down the path of I have no idea how my campaign is succeeding or failing.
