AdSense Tips & Tricks
I will start of by saying my method of adsense behind image works pretty well, altho it is very blackhat if you need good money fast thats the way to do it…. However..
I know I am not an AdSense Monster but I feel I do well for myself even though I use things differently than most do. I use AdSense to help with my PPC bill. Let me show you quickly and then well go through some points that can help you with your AdSense.
Create a plan for why you are going to use AdSense. You will want to do this because the amount you are earning per click is a fraction of the amount an advertiser is earning. That is the reason why they are paying you to do it, you will make more money then they will.
Caution: Do not settle for many 50 cents when you could be making $12.00 instead.
Robots.txt Tip:
To ensure that you get your site indexed properly by Google Media Bot ensure you place the following code into your robots.txt file. After you put it in you will see a difference so make sure you put it in there. One of the main benefits of having this code is that it will place relevant ads and fewer PSAs. You dont need to be nervous about the Disallow statement that is in the code, it is the syntax of the robots.txt file. It doesnt have anything after it so this means its not disallowing anything from the bot meaning you are giving full access to all your pages to the spider.
User-agent: Mediapartners-Google
Disallow:
When AdSense first came about I decided to sign up and placed the ads onto one of my affiliate sites. It turned out that my conversion ratio for that affiliate program didnt have much movement keeping a consistent rate. When I looked a bit further I noticed that I had a 6% CTR. Before AdSense my conversion rate was approximately 2% so it turned out I was earning money from 8% of the visitors I received. Not too shabby.
I decided to test this out on more sites and the same figure came back to me but the conversion still stayed quite consistent. So why exactly was this happening? I did an exit survey but that didnt give any details since the people leaving didnt seem to fill out my survey. I came to the conclusion that the people that purchased my stuff were already going to buy anyways with or without ads showing. For those that were leaving higher percentages were hitting the back button and the other handful looked for a way out and they usually were the ones that hit the AdSense ads.
In all honesty its not my fault they didnt find what they were looking for. There is no possible way you can please everyone and nor would I like too, but I would like to maximize the revenue my site gets so I came up with a plan. Take a look at the plan I came up with:
1) Having a targeted monthly budget is key so when I launch my affiliate program I will already have the list of keywords that will convert. As an example we will use a budget of $1,000.00 per month.
2) Target the average CPC. This is actually pretty easy to do. You never want to have a bid that is more than 50% of the revenue youd earn per visitor. So for example your PPC campaign has a commission of $50.00 with a conversion ratio of 1% youll have revenue of 50 cents per visitor ($50.00/100=$0.50). To ensure you have profit this means you can not go over $0.25 per click. By bidding more then that you will actually see yourself loosing money and this is the main thing you want to avoid. Now for another example lets say your conversion ratio increased to 4% meaning youd have revenue of $2.00 per visitor, meaning you can now have a bid of $1.00 per click. Quite amazing isnt it?
3) With AdSense try to project a 6% CTR with a revenue of $0.50 per click. For every 100 views you get to your page youd get revenue of $3.00 or $300.00 EPM (Earnings per Thousand Views).
4) For our example we spent $1,000.00 a month for our PPC with an average of $0.25 a click. You brought 4,000 visitors into your site holding an average number of page views being 3 per, or 12,000 page views.
5) 1% conversion: 40 sales x $50.00 = $2,000.00 (Affiliate Revenue)
6% AdSense CTR: 720 clicks x $0.50 = $360.00 (AdSense Revenue)
Subtract the PPC Spend – $1,000 (PPC Spend)
