Placemat Advertising
In the past I’ve talked a little about some of the offline advertising opportunities we use frequently and today I want to go into a little more detail about placemat advertising.
Placemat advertising is dirt cheap, often times you can get your ad in multiple restaurants in a targeted region for under $300.
Depending on the service you use and package you buy, your ad can be seen by 5000-30000 people on average with every campaign.
Some of the benefits besides it’s affordable cost are
- In many cases, the advertising service will design your ad for you at no extra cost.
- Your ad is seen by a prospective customer for an average time of 30 minutes per session.
- Diners in certain cities have a high demographic of target customers for certain offers.
- People read these ads, it’s estimated that over 90% of patrons look at each one.
- Low barrier to entry, anyone can have an ad up in running with no experience.
Like every form of advertising, nothing is easy money, but I can tell you that if you target your region intelligently for the offer you choose to run, you have very strong odds of making a profit here.
A theme you’ll notice when looking at samples is that most advertisers are local small business, it’s rare that you will find many direct marketing companies or affiliates buying space here. Direct marketers typically have their sights set on higher volume campaigns, and affiliates quite frankly either don’t think about avenues like this, don’t know about them, or are too lazy to try them.
As a product owner I generally don’t use placemat advertising to gain new customers directly, like most other direct marketers I’m interested in larger buys for my offers, however on the affiliate side, I have a staff member who is totally dedicated to local advertising opportunities because they are phenomenal for lead generation campaigns, super cost effective to test, and virtually competition free.
The math is certainly in your favor when you do the numbers, if you’re cost is $300, and you are getting $18 a lead on a cash advance offer, you’re talking about 17 leads to cover your costs.
On a biz-op paying you $38 per 1.99 trial using the same ad spend, now you’re talking about 8 orders to cover your cost.
You’re looking at potentially thousands to tens of thousands of people actually reading your ad in many cases.
